Travels

Montana: there's nothing here

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The US state of Montana has started a new tourism campaign with a curious advertising motto whose simplicity has surprised me especially.

There is nothing here

"There is nothing here". Under these words that incite boredom, a whole series of spectacular images of the Glacier and Yellowstone National Park are displayed. Not surprisingly, Montana - located in the northwest of the country - is split by the Rockies and probably shelters in its interior the best-kept natural parks in the world.

In other words; They tell us that if we are looking for a vacation spot where nature is above civilization, Montana is the perfect place for our getaway.

There is nothing here. Nothing but a vast, steep and wide landscape that expands your soul. Nothing more than a store sign that says "If we don't have it, you don't need it." And nothing more than a million stars on you ...

They have convinced me. To the list!

Via | Great's Fall Tribune

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